Packaging has always been an integral part of the consumer experience. It not only protects the product, but also serves as an important tool for brand communication with the consumer. Every year, packaging requirements are changing — not only in terms of functionality, but also in terms of aesthetics, sustainability and innovative solutions. In 2024, trends in consumer goods packaging reflect new market demands and changes in consumer behavior. Let’s take a look at the key trends that will shape the future of packaging in 2024. Biodegradable materials. The use of packaging that is easily degradable in nature will become even more widespread. Paper, cardboard, corn starch, and bioplastics are…